Month-on-month New York Post (149.4 million, up 7%), USA Today (up 3%) and MSN (263.2 million, up 2%) were fastest-growing. It was followed by Gannett’s flagship newsbrand USA Today (148.1 million, up 25% compared to April 2023), Visits to the news magazine’s website were up 149% year-on-year to 90.5 million, according to data from digital intelligence platform Similarweb. The sites in the list are based on Similarweb’s classification of news and media publishers, although Press Gazette refines the list to exclude some sites with a less news-based focus. The Daily Mail remained the best-ranked British newsbrand in the ranking climbing one place into tenth (117.8 million visits), while the BBC was in rank 11 (112.7 million).
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Far-right website Gateway Pundit, which entered the chart at 48th last month, has in turn fallen out of the top 50. The site has since rolled out its inaugural paywall, the effects from which will only become visible next month. In September the shallowest traffic falls were recorded at The New York Times (down 1.9% to 355 million) and Forbes (down 2.1% to 113 million). Major news events in the US in September included Hurricane Helene hitting North Carolina, a second failed assassination attempt against Trump, and the first TV debate between him and Kamala Harris. In August eight of the top ten publishers saw month-on-month decline, which marked a correction after an eventful July (in which the Paris Olympics kicked off, Joe Biden left the US presidential race and Donald Trump was shot).
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Exclusive AP reporting revealed that two weeks before federal officers fatally shot Alex Pretti, another case in Minneapolis raised new questions about the use of force by immigration officers — and the narratives used to justify it. Verza began pursuing the story last year, reaching out to vape shop owners across the country. Pye covered every round with sharp insight and strong storytelling, capturing the drama of the matches … She covers politics at the White House and Congress and has circumnavigated the globe as a pool photographer. Helping news, media, brands and institutions leverage our world-class content and cutting-edge services to drive value to their audiences and business.
UK newsbrand The Independent (25.7 million, up 44%) also made the top ten for growth, ranking 39th in the top 50. Newsweek was the fastest-growing news site in the US in February while climate news startup The Cooldown entered the list in 42nd position, according to Press Gazette’s latest ranking. The Daily Mail remained the best-ranked British newsbrand in the ranking (rank 11, 113 million visits), just ahead of the BBC (rank 12, 106.9 million).
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The BBC visits the Iranian capital for the first time since authorities used unprecedented force to put down protests last month. Visits to the Gannett-owned site were up by 32% year-on-year to 151.4 million – echoing its year-on-year growth rate last month. The Independent is one of several UK newsbrands along with The Sun, Daily Mail, Daily Mirror, Express and the BBC that have recently put focus on expansion in the US. The Daily Mail remained the best-ranked British newsbrand in the ranking (107.7 million visits) in tenth, one place ahead of the BBC (101 million).
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- The drops mirror widespread gains in February, when only nine top sites saw traffic losses and 21 posted gains of 10% or greater.
- The Daily Mail (down 7.5% month-on-month to 113 million), which was the ninth most popular news site in the US in both July and August, dropped in September to tenth.
- USA Today (128.8 million, down 19%) was the fastest faller among the group, followed by CNN (345.1 million, down 14%) and BBC News (112.3 million, down 11%).
Further down the rankings The Daily Beast was the highest debuting publication, entering the top 50 at 39th place after seeing traffic rise 22% month-on-month to 30 million. Mail Online remained steady at ninth place with 122.2 million visits while Google News (120.8 million) jumped three places to tenth despite losing 4% of traffic month-on-month, displacing Newsweek (115.7 million) from the top ten. But in August People.com (162.6 million visits) and Yahoo Finance (162.8 million) were the only top ten sites to continue growing their traffic, by 3% and 2% respectively.
Fastest-growing month-on-month in the top 50 was Advance Local-owned New Jersey news site nj.com (23.5 million visits, up 33% month-on-month) while third fastest-growing was Business Insider (74.4 million, up 21%). It Lyxcasinon was followed for month-on-month growth in visits by progressive news website Rawstory (20.4 million, up 24%) and Newsweek (up 10% month-on-month). Month-on-month the fastest-growing newsbrand was The Cool Down (24.3 million visits, up 52% compared to January).